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TV’s Tough Upfront: More Video Rivals Will Fight For Fewer Ad Dollars
Variety via Yahoo! Philippines News· 1 year agoPlenty of money will be spent on TV ads during this year’s “upfront” — but probably not enough to...
Mediahub Aims to Add Cultural Metrics to TV’s Measurement Debate
Variety via Yahoo! Philippines News· 1 year agoBig media companies and Nielsen have battled for months over the exact way to count TV viewers who...
Is TV News Good For You? ‘Nutrition Labels’ Served to Advertisers
Variety via Yahoo! Philippines News· 2 years agoAnchors and TV-news producers have long looked to Nielsen ratings to measure the success of their...
New-Tech Firm The Trade Desk Aims to Influence Old-School TV Upfront
Variety via Yahoo! Philippines News· 2 years agoMost of the nation’s biggest TV companies are planning to gather under one roof next week and...
Nielsen’s Next Move to Count Multi-Screen Viewers Has Support From Disney, Interpublic, Sony
Variety via Yahoo! Philippines News· 1 year agoNielsen is pressing forward with its efforts to launch a new measurement technology that will count...
Roku City Aims to Annex Times Square in Bid to Woo Ad Dollars
Variety via Yahoo! Philippines News· 1 year agoRoku City wants to colonize Times Square. The purple-hued metropolis, the backdrop of the popular...
Disney Plans to Launch New Products For Ad-Supported Tier of Disney+
Variety via Yahoo! Philippines News· 2 years agoAs Disney launches the ad-supported tier of Disney+ Thursday, subscribers can expect to see 15-and...
Top Madison Avenue Media Buyers, Roku, Join Media Giants in Bid to Certify Measurement Methods
Variety via Yahoo! Philippines News· 2 years agoSeven of the biggest media-buying agencies on Madison Avenue and Roku have joined a media-industry...
Advertising Slowdown Started in 2002, Will Extend Into 2023
Variety via Yahoo! Philippines News· 2 years agoA post-pandemic ad-spend boom has already begun to recede. Two of the world’s biggest media-buying...
Warner Bros. Discovery Won’t Use iSpot to Develop Transactions for Ad Deals
Variety via Yahoo! Philippines News· 1 year agoWarner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own...