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Why Did HBO Max Become Max? Behind the Streamer’s Relaunch Strategy
Variety via Yahoo! Philippines News· 1 year agoThis week, HBO Max faded to black — and was reborn as Max. But many people are still wondering: Why...
Warner Bros Discovery relaunches HBO Max streamer as ‘Max’ in bid for broader audience
Reuters via Yahoo! Philippines News· 1 year agoWhen the HBO Max streaming service relaunches on Tuesday as “Max,” Warner Bros Discovery Inc will...
Paramount+ With Showtime to Launch in U.S. Next Month With Price Hike, Standalone Showtime App to Be...
Variety via Yahoo! Philippines News· 1 year agoIt’s the beginning of the end for Showtime as a standalone brand. Paramount Global will launch the...
AEW to Launch Saturday Night TNT Show ‘Collision’ in June
Variety via Yahoo! Philippines News· 1 year agoAll Elite Wrestling (AEW) is set to launch its third wrestling show on the TNets, with the company...
Tomás Yankelevich Exits Warner Bros. Discovery Latin America, Mariano Cesar Steps In
Variety via Yahoo! Philippines News· 1 year agoTomás Yankelevich, EVP and chief content officer of general entertainment for Latin America and U.S....
Mischa Barton in ‘Neighbours,’ First Look Images Unveiled – Global Bulletin
Variety via Yahoo! Philippines News· 1 year agoSTREAMING Amazon Freevee has released the first images of Mischa Barton in the revival of...
UPFRONTS 2023: Full List of New Series Orders (UPDATING)
Variety via Yahoo! Philippines News· 1 year agoUPDATED: The network upfronts are once again front-and-center for the television industry as major...
Viacom18-JioCinema Secures HBO, Max Original and Warner Bros. Content for India
Variety via Yahoo! Philippines News· 1 year agoWarner Bros. Discovery and Viacom18 have revealed a multi-year agreement making JioCinema India’s...
HBO Max Follows Finland’s Historic Female Cabinet for Documentary Series ‘First Five’ (EXCLUSIVE)
Variety via Yahoo! Philippines News· 1 year agoThe inside story behind the ascent of Finland’s outgoing prime minister, Sanna Marin, is the subject...
Marketing Chiefs Talk Digital vs. Linear, Tighter Budgets and Scoring Viral Successes: ‘TikTok is...
Variety via Yahoo! Philippines News· 1 year agoWhen it comes to entertainment marketing, TikTok is the new “ground zero.” That was among the views...